Search Engine Marketing, or SEM, is online marketing that allows websites to achieve the best possible exposure to local and/or global markets by placing their advertised website URL/link in search engine result pages (SERPs). In addition to search engine results pages, Search Engine Marketing (SEM) also contextually targets Content Networks (high-quality websites, news pages, and blogs) that partner with Search Engines and display adverts relevant to their own website content. Search Engines have become an indispensable tool for web users and businesses, and Search Engine Marketing (SEM) can give businesses the ability to tailor their online advertising so that the maximum exposure is achieved, while still keeping the content of the adverts relevant to potential customers. Search Engine Marketing (SEM) methods include: Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Paid Inclusion.
Each business is unique, and as such, at SEMOUT we strive to craft campaigns that complement our customer’s websites and marketing requirements as perfectly as possible, this in terms of target groups, relevance, budget, exposure and result analysis. We make use of keywords, and using the advanced search technology and campaign management tools available to us, we ensure that your advertising gets optimal exposure, and maximum results.
SEMOUT’s philosophy is to provide our customers with the full online marketing experience. We administer all facets of your campaign, and provide reports detailing how many ads have been clicked, how many people have visited your site, and even which of your online ads resulted in sales (ROI – Return on Investment). This makes it easy to see how effective your campaign is, and gives a bottom-up perspective of the marketplace.
We believe that Search Engine Marketing (SEM) presents us with the future of advertising. With well over a billion people online, the potential is there. Your future customers are just a click away.
SEMOUT works directly with global Search Engines (SEM) and Content Partners (CP) which are inclusive of, but not limited to:
Google (SEM and CP)
Yahoo (SEM and CP)
Facebook Ads (CP)
Managed Search Engine Marketing (SEM) Campaigns on our Search Partners Platforms include:
eCPM (Cost per 1000 impressions)